Boosting Sales Productivity and Customer Satisfaction in Food Processing Machinery

• Obstacles with outdated system
• Absence of advanced functionalities like upselling and cross-selling.
• Integration challenges with existing systems, leading to inefficiencies.
• Lack of clear cost and profitability data, delayed updates on production volumes and logistics, and extensive training time for sales staff due to complex product offerings.

Adopting Integrated SAP Solutions for Improved Operational Efficiency

• Implementation Strategy: The company embarked on an ambitious implementation of SAP solutions, beginning with SAP CPQ and SAP ECC. This integration aimed to unify their complex sales processes and provide a solid foundation for further enhancements.
• Technology Deployment: The solution suite included SAP CPI, SAP ECC 6.0, SAP CPS, and SAP LO-VC, each chosen for their ability to address specific needs within the company’s operations. These technologies were deployed to refine the sales funnel processes, optimize pricing strategies, and increase overall sales productivity.
• Partnership with CLARITY: Working closely with CLARITY, known for their expertise in the quote-to-cash domain, the company ensured that SAP tools were customized and utilized effectively to meet unique business requirements.

Tangible Improvements in Sales and Operational Efficiency

• Unified Product Catalog: A newly created unified product catalog simplified inventory management, significantly reducing the time needed for product searches and comparisons, thus accelerating the sales cycle.
• Enhanced Sales Processes: The streamlined sales processes resulted in quicker response times and reduced error rates, significantly improving operational reliability and efficiency. These enhancements were instrumental in improving the customer ordering experience, as well as internal communications.
• Improved System Integration: The successful integration of cloud-based CRM and CPQ systems with the ERP framework allowed for smoother operations across departments. This not only improved internal efficiency but also enhanced the customer service experience by providing quicker and more accurate responses to customer inquiries.
• Boosted Sales Productivity: With more intuitive tools and systems, the sales team experienced a noticeable improvement in productivity. The enhanced system allowed for easier navigation and operation, leading to higher adoption rates among employees, increased order placements, and more successful sales opportunities.

The focus remains on further integrating advanced technologies and expanding the effectiveness of their user-friendly sales models across global operations. These efforts are aimed at sustaining growth, enhancing customer satisfaction, and maintaining leadership in the industry.