Strategic Goal
To seamlessly transition existing revenue contracts and in-flight transactions into the new SAP BRIM solution , allowing the company to fully leverage its capabilities from day one and maximize return on investment.
Challenges
The company encountered several critical issues in its sales and order management processes:
No centralized product and pricing catalogues: The lack of unified catalogs led to frequent configuration errors and pricing inefficiencies.
Multiple disconnected ERP systems: Separate systems for security, finance, and order planning provided inconsistent data, requiring frequent manual verification and leading to inefficiencies.
Delayed production updates: Slow updates on available production volumes and delivery dates impacted customer satisfaction.
Missing costing and profitability data: The inability to access real-time costing and profitability information made decision-making difficult.
Manual proposal and contract generation: Without predefined templates, creating proposals and contracts was time-consuming and prone to errors.
Solution
- To address these challenges, the company replaced its three disconnected ERP systems with a unified SAP S/4HANA platform, including:SAP CPQ: Provided a platform for configuring complex products, generating accurate quotes, and managing the entire order-to-cash process. It supported role and product-based configuration rules, ensuring compliance with business requirements and reducing errors.
- SAP Sales Cloud: Centralized customer relationship management and sales processes, improving visibility and collaboration across teams.
- SAP Commerce Cloud: Managed product catalogs and improved the digital experience for customers, ensuring consistent and up-to-date product information.
SAP S/4HANA: Automated complex pricing calculations, profitability checks, and order management processes. It also integrated with the Production Planning & Scheduling (PP&S) system to provide real-time updates on production dates, volumes, and capacity.
Results
The implementation of SAP solutions delivered significant improvements:
- Accurate pricing: Automated pricing calculations and centralized data eliminated errors and ensured consistency across transactions.
- Transparent processes: Integrated systems provided full visibility into sales, finance, and production processes.
- Faster order processing: Real-time updates on production volumes and delivery dates reduced delays in order fulfillment.
- Better decision-making: Access to real-time costing and profitability data helped the sales team make data-driven decisions.
- Reduced manual work: Automated proposal and contract generation saved time and minimized errors.
- Improved customer experience: Faster, more accurate quotes and timely production updates increased customer satisfaction.
Increased revenue: The company achieved a 20% growth in turnover, driven by improved efficiency and faster sales cycles.